Advertisements are eye catching, consider the following when debating if you are looking at news or an advertisement:
1.) The picture does not match-up with text for the story.
2.) You've seen the picture before for other advertisements.
3.) The image is questionable, altered/"photoshopped", shocking, or sensational.
4.) The advertisement disclaimer is in color while other text is black.
5.) The photograph does not include information related to the origins (date, place, people, etc.) to support the authenticity of the image.
The Washington Post has a guide to spotting altered videos and images - https://www.washingtonpost.com/graphics/2019/politics/fact-checker/manipulated-video-guide/
Websites make money from advertising commercial products. Many times advertisements are made to look like news stories to encourage users to click on them. Disclaimers help to distinguish when online content is an advertisement, these disclaimers are sometime indicated using the following words: Paid Content - Partner Offers - Sponsored Content - Sponsored Stories - Sponsored Links - Promoted Links - Lesser News - Ads - Partner - Powered By - Classified ads - AND MORE!